Seller Info

Competition:

• The auction method of marketing creates a form of competition that cannot be duplicated by private treaty.
• Each bid reinforces the market value of the property.
• This affirmation of value encourages other participants to continue bidding.

Within all of us is a tremendous desire to win. In a traditional real estate sale the buyer satisfies this want by negotiating the seller down. In an auction the buyer can only win if he outbids all other bidders.

The auction brings all interested parties into one place at the same time for a single purpose - to determine who will pay the most for the property. All interested parties are "forced" to make a decision. Getting an interested person to act is the most difficult thing for a private treaty broker to do.

Control

The terms of the auction are established by the seller. All buyers are bidding based on a common set of terms and conditions. The seller stays in the driver's seat throughout the process.

Contracts 

When the auction is over you will be provided with a signed purchase contract with a deposit check. After the contract is completed the sale will close in about 30 to 45 days.

The  time value of money suggests that a dollar received today is worth more than the same dollar to be received at a later date. The traditional method of private treaty sales has little ability to capitalize on this principle. Real estate can be as liquid as stocks or securities through the auction method of marketing by increasing your liquidity significantly.

The auction will reduce your cost on two fronts.

• First, the holding cost of the property is eliminated. You will terminate expenditures such as interest, taxes, and maintenance.
• Secondly, there are the costs of lost opportunities.

Consider what investments might be lost while your equity is tied up in unproductive properties. Let your equity work for you.

Marketing

This is one of the strongest advantages of our auction method - the promotion of your property.

With any product that is sold in the free enterprise system regardless of the value of that product, there is a certain amount of the price of that product which must be attributed to advertising costs.

• The  Boeing Company makes large jets, which costs hundreds of thousands of dollars. To sell their products they must advertise.
• The Coca-Cola Company sells bottled soda, a very inexpensive product. Any person in America can afford a soda, but Coca-Cola spends millions of dollars advertising their soft drink.

It is inconceivable to believe that anyone would attempt to sell a product such as a house or other real estate without properly marketing it. However, real estate agents find it difficult to do a proper job of advertising simply because the funds are not available. No one knows when or if the property will sell; therefore, it is difficult to risk a large expenditure on advertising.

With an auction, we can effectively determine when the property will sell; therefore, the owner can afford to attribute a certain amount of that sale price to advertising. By using emails, electronic media, the internet, direct mail campaigns, signs, print media,  phone banks and fax blitz campaigns, we can reach all of the prospective buyers.

We can bring more people across your front door in two weeks time
than you would otherwise see in two years!

Excitement

Excitement and motivation are used to the fullest with a public auction. Professionally trained bid assistants apply continuous motivational pressure to the buyers to gain every dollar possible. This sense of excitement works to create the psychology of impending sale, which is critical to your ultimate success in selling your property.

It is the interaction of these five areas that make The Van De Ree Auction Company
the most successful at marketing your property.